Designing an E-Commerce Experience for Cintron Sparkling Energy

Client: Cintron World

Project Overview

I led the digital strategy and product design for Cintron’s first e-commerce experience, establishing a brand-forward foundation in a highly competitive beverage market. With no existing product site or structured digital framework, the work defined user flows, supported online purchasing, and introduced a scalable presence designed to grow alongside Cintron’s expanding marketing and partnership efforts.

Tools

Adobe XD
Shopify Ecomm

My Role

Lead Digital Designer
UX Designer
Art Direction

Request Case Study

  • Challenges

    Undefined digital foundation
    No existing site or framework to guide the product experience

    Frictionless commerce expectations
    The experience needed to quickly convert awareness from events and partnerships into purchase

    Crowded market landscape
    UX had to enable easy exploration, fast purchase, and clear brand differentiation

  • Goals

    Persona-centered journey
    Create distinct paths for sport-driven and premium lifestyle audiences

    Mobile-first commerce performance
    Deliver a fast, responsive shopping experience for socially driven traffic

    Digital-led brand growth
    Use the website to aid in landing partnerships across the US

  • Solutions

    Persona-driven content strategy
    Aligned messaging and page flows to two core shopper mindsets

    Mobile-optimized
    Enabled quick browsing, streamlined checkout, and low-friction interaction

    Social integration
    Connected influencer content, user-generated media, and event promotion to product discovery

The Work in Action

The following work captures the evolution of a digital experience shaped by user needs, business goals, and thoughtful design decisions.

Learnings & Opportunity

Within the first 90 days of launch, Google Analytics surfaced meaningful patterns in engagement, conversion behavior, and areas for improvement. These findings created a data-informed baseline that guided continued refinement of the experience.

Designing and launching Cintron’s first digital product required translating early brand momentum into a clear, conversion-ready e-commerce experience. From defining the experience from the ground up to supporting performance through thoughtful UX decisions, this work demonstrated how structured, user-centered design can accelerate traction for an emerging brand, even as Cintron later shifted its broader market direction.

90% of purchases came directly from homepage product cards, resulting in products not featured on the homepage had less than a 10% view rate, highlighting the importance of strategic product placement

90% of the time

46 seconds

Average homepage time averaged 46 seconds and a little over 50% dropped off the site shortly after—we knew we needed to reinforce product recognition and product placement

Increase in purchase conversion across the site over the course of 90-days looked promising, but we wanted to challenge how we can push this even further

+7% increase